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A child eating breakfast at a table with a parent nearby.

WIC

Working together to help families lead healthier lives. General Mills offers WIC clients over 200 products that meet the rigorous nutrition requirements of the WIC program. Along with these nutritious foods, we provide free resources for health professionals to help teach parents how to develop health habits for their entire family.

*WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s Special Supplemental Nutrition Program for Women, Infants and Children.

Contact the General Mills WIC Team

Package images of General Mills cereals such as Cheerios, Chex, and Kix.
WIC Product Images
Eat Better Early Digest
Baby girl
Direct from Publisher – EBE Digest
Boxes of General mills products
Recipes from WIC Conference
WIC Eligible Retail Food Lists
Eligible Retail Products
Mountain High Yoghurt
Mountain High Yoghurt Recipes
Open to learn how your state might switch to whole grain cereals
Box of cheerios, Kix, Chex
General Mills WIC Eligible Breakfast Cereals
Smiling Baby
Importance of Cereal Among WIC Kids
Mother and Daughter having breakfast
WIC Kids Cereal Eaters and Whole Grain Intake
Cereal the secret superfood
Cereal: The Secret Superfood?
Yogurt Consumer Insights
Yogurt Consumer Insight
Gluten Free Eating
Gluten Free Fact Sheet
Girl eating cereal
Breakfast For A Good Start
Baby boy with cup in hand
Calcium & Vitamin D
Pregnant lady with glass of cup in hand
Eating for Pregnancy and Breastfeeding
Folic acid
Folic Acid
Healthy Eating for Kids
Healthy Eating for Kids
Boy Eating Corn
Healthy Eating with Fruits and Veggies
Boy eating strawberry
Healthy Snacking for Kids
Mother and daughter
Iron
Baby girl with apple
More Fiber For All
Baby girl playing
Physical Activity
Kids playing
Play with Family and Friends
Kid reading book
Raising A Reader
Kid having cereal
Whole Grains Fact Sheet
Box of Cheerios plus glass of milk plus fruit.
Plus It Up with General Mills Big G Cereals Infographic
Another delicious WIC Cereal
Kid with cereal in hand
Consumer Behavior Ready-to-Eat Breakfast Cereal
Cereal bowl cartoon
WIC Breakfast Cereal Infographic
Breakfast cereal is an important source of whole grains and key nutrients among the WIC demographic.
Mother with son
Start-up families and Hispanic consumers are looking for whole grain foods
Whole Grains is one of the top five benefits start-up family cereal buyers are seeking, discover more key
Double the vitamin D
Find out which cereals!
Learn about Chex cereal unique attributes
Delicious Whole Grain Cereals
Not all Rice and Corn Cereals are Gluten Free
Importance of Vitamin D in Yogurt
View All Audiences
A child eating breakfast at a table with a parent nearby.

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